Making Strategy Simple

Anna, thank you very much for your generous collaboration during my time with Meetings Calgary. While our hockey teams may be strong competitors, our discussions were always about the bigger picture and driving mutual success. The Business Events team under your leadership was professional, innovative and creative which usually translated into success for Explore Edmonton. Excited you will be carrying the power of Business Events forward!

Dave Schlanders
Former Executive Director at Meetings and Conventions Calgary

Anna is a true professional whose experience, sales skills and passion make a tremendous difference for the organization she partners with and their clients.

Cassandra Zerebeski,
Executive Director, Destination Silver Star (DMO).

Initially we contracted Look Ahead Consulting to execute our Business Events Attraction Strategy. Our organization was confident that Anna would be a good fit due to her reputation of being a strategist and her background in business events attraction. Shortly after the contract began, we quickly realized that Anna brought so much more and would curate tangible success for our region through her methods. Anna’s technique of assessing the community for hosting Business Events was outstanding and unique, she was able to see advantages and innovation that even we had overlooked. She seamlessly connected these insights with opportunities to attract focus to our region, not only for business events but for sport tourism, investment, and social profit opportunities. She quickly built relationships inside and outside our region, connecting business, industry, and education, not only for the gain of business events but for the good of our region. Her passion, strategic thinking and tactical execution have inspired our team! Anna has taught us to think bigger and broader, and each of us have gained valuable professional and personal lessons from working with her. Anna’s legacy will continue to benefit our organization and our region long after her contract has ended.

Terri Nielsen: Tourism Director