Overwhelmed by the time commitment of strategy management?

I guide & simplify.

Not sure how to get your sales team to the next level?

I energize & inspire.

Perplexed by the complexity of business event attraction?

I offer sage insights & perspective.

Expanding into business event acquisition?

I create simple visions.

Anna Look

As a business events and tourism professional with over 25 years of European and Canadian expertise, I am a guide, compelled to learn and share knowledge, bringing the best out in people.
Here’s how I do it >

Not sure how to get your sales team to the next level?

I energize and inspire, maximizing flow, recognizing potential, and developing teams beyond the imaginable.

Not sure how to get your sales team to the next level?


Last month, I had the pleasure of attending a WalkShop hosted by Anna Look and Tiffany Baker in collaboration with our local ILEA and MPI chapters in Edmonton.

I found the experience quite delightful and profound, helping me with creative problem-solving and nurturing my mental well-being. Read about my full experience.

Ashley Cruz

Event Minds Matter


Anna, thank you very much for your generous collaboration during my time with Meetings Calgary. While our hockey teams may be strong competitors, our discussions were always about the bigger picture and driving mutual success. The Business Events team under your leadership was professional, innovative and creative which usually translated into success for Explore Edmonton. Excited you will be carrying the power of Business Events forward!

Dave Schlanders
Former Executive Director at Meetings and Conventions Calgary


We are so lucky to have found you and have you join us for the 24- hour World Wide Wander.

I'II never forget how you led your Street Wisdom so inspirationally, with your unique approach, and with such calm and collectedness I felt - we all felt - in such good hands. You are very good at what you do, Anna!

Philip Cowell | Producer | Street Wisdom


Anna it was a pleasure working with such a leader and community builder. Thank you for all that you have done.

Malcolm Bruce MSM, ID.C CEO Edmonton Global


Anna is a true professional whose experience, sales skills and passion make a tremendous difference for the organization she partners with and their clients.

Cassandra Zerebeski,
Executive Director, Destination Silver Star (DMO).


I really like your short YouTube weekly industry insights- it’s a great idea.

So much so that the transport one you mentioned made me start wondering if it’s feasible for us to travel to IBTM by train this year…

Jennifer Jensen | Head of Business Tourism | Marketing Liverpool


Some people are just born for certain jobs in their life, and you are a natural! Thank you for everything you've done for Edmonton.

Ike Janacek

Retired General Manager at Chateau Lacombe Hotel