Business Event Strategy & Consultation

CHANGING LIVES,

INSPIRING MINDS,

INSTILLING PRIDE

Overwhelmed by the time commitment of strategy management?

I guide & simplify.

Not sure how to get your sales team to the next level?

I energize & inspire.

Perplexed by the complexity of business event attraction?

I offer sage insights & perspective.

Expanding into business event acquisition?

I create simple visions.

Work With Me

Anna Look

As a business events and tourism professional with over 25 years of European and Canadian expertise, I am a guide, compelled to learn and share knowledge, bringing the best out in people.

Here’s how I do it >

Not sure how to get your sales team to the next level?

I energize and inspire, maximizing flow, recognizing potential, and developing teams beyond the imaginable.

Not sure how to get your sales team to the next level?

Thank you so much Anna…..for everything!!!! It was such a great session and the team really got so much out of it and I think it has really set the tone for our year!!!!! There is a more palpable enthusiasm in the team. You are brilliant as always!!!

Terri Nielsen
VP, Destination Management | Discover Saskatoon

Thank you so much for the last two days. Not only did I gain valuable ideas and insights, but the mornings also felt like great team bonding/development sessions!

Whitney Stobee
Manager Business Development | Discover Saskatoon

This project has reinforced that we’re heading in the right direction with our USA market strategy. Your deep understanding of Liverpool City Region, its DNA, and our long-term goals has been invaluable. Despite different time zones, collaboration felt seamless—proof of how brilliant you both are! Looking forward to revisiting this in the future.

Lisa Owen
Head of Business Tourism | Liverpool Convention Bureau

Anna’s webinar for the Destination Enhancement Programme in Colombia set a high standard for the series. The content and delivery were greatly appreciated, providing tactical, actionable insights that truly hit the mark. The case studies brought key concepts to life, making the session both engaging and practical...

Sharon Ashton
Senior Manager, Knowledge and Legacy | ICCA (International Congress and Convention Association)

Anna, thank you very much for your generous collaboration during my time with Meetings Calgary. While our hockey teams may be strong competitors, our discussions were always about the bigger picture and driving mutual success. The Business Events team under your leadership was professional, innovative and creative which usually translated into success for Explore Edmonton. Excited you will be carrying the power of Business Events forward!

Dave Schlanders
Former Executive Director at Meetings and Conventions Calgary

Anna it was a pleasure working with such a leader and community builder. Thank you for all that you have done.

Malcolm Bruce MSM, ID.C CEO Edmonton Global

Hey Anna, thanks so much for the Street Wisdom workshop. It's given me some perspective of some struggles I'm facing and I'm hoping that the streets will give me more insights over the next few weeks.

Logen Lanka |
I help businesses kickstart their online brand & marketing | MBA (2025) | Ex-Head of Lifecycle Marketing for GoDaddy's & Shopify's largest competitor

Anna is a true professional whose experience, sales skills and passion make a tremendous difference for the organization she partners with and their clients.

Cassandra Zerebeski,
Executive Director, Destination Silver Star (DMO).

Initially we contracted Look Ahead Consulting to execute our Business Events Attraction Strategy. Our organization was confident that Anna would be a good fit due to her reputation of being a strategist and her background in business events attraction. Shortly after the contract began, we quickly realized that Anna brought so much more and would curate tangible success for our region through her methods...