Making a ‘Business Events’ attraction strategy simple.
A summary of the services I offer to destination marketing and management offices, municipalities, regional districts, meeting venues and hotels looking to establish a business events attraction strategy, or adapt and evolve an existing one.
Overarching:
- Business plans
- Strategic alliance roadmaps
- Associations and destinations partnership building
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Tactical:
- Economic sector strengths aligned event attraction strategies
- Ambassador network creation strategy
- Business event prospecting techniques
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Adaptation & Evolution:
- Positioning business events as a catalyst for long-term economic development and social change for communities.
- Business Event roadmap creation.
- Strategic positioning of business events to generate national and global spotlights on innovation attracting foreign direct investment and talent.
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Overwhelmed by the time commitment of strategy management?
I guide and simplify, thriving when collaborating on complex business event strategies.Not sure how to get your sales team to the next level?
I energize and inspire, maximizing flow, recognizing potential, and developing teams beyond the imaginable.Perplexed by the complexity of business event attraction?
I offer sage insights and perspective, helping you vision clearly and achieve big in business events.Expanding into business event acquisition?
I create simple visions, inspiring ‘what if’ thinking and dynamic action to help you form a plan, keep on track, evaluate results, and course adjustment.
Contact Anna Look
As a business events and tourism professional with over 25 years of European and Canadian expertise, I am a guide, compelled to learn and share knowledge, bringing the best out in people.
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