Helping destinations and communities see further.
A summary of the services I offer to destination marketing and management organizations, municipalities, regional districts, economic development bodies, meeting venues and hotels — from grassroots tourism development to business events attraction strategy and everything in between.
Thirty years in tourism and business events across the UK and Canada has given me something rare — a view of the whole ecosystem. I've worked inside destination marketing and management organisations, alongside economic development teams, in council chambers, and across communities of every size and stage.
That breadth is what I bring to every engagement. Whether you need someone to think strategically with you, coach your team, facilitate a room, or help your community find its story — I see the connections that others miss and I help you act on them.
Here's how we can work together.
One to One Coaching: Immersive
A three month coaching engagement that combines a full review of your current situation, a tailored tactical plan, and expert one on one support grounded in global tourism and events experience.Learn More
One to One Coaching: Focused Intensive
A focused three session coaching package for one specific goal, with practical strategic support, a clear plan, and a three month check-in to help turn progress into results.Learn More
Strategic Consulting
Tailored strategic consulting for destinations and tourism organisations that need deep, hands-on support to shape practical long-term strategies grounded in regenerative thinking and real-world implementation.Learn More
Workshops and Facilitation
A tailored workshop service for organisations that need engaging, well-prepared facilitation to align people, shift thinking, and move important challenges forward together.Learn More
Street Wisdom Walkshop
A three month coaching engagement that combines a full review of your current situation, a tailored tactical plan, and expert one on one support grounded in global tourism and events experience.Learn More
Speaking
Speaking engagements for conferences and leadership events that bring experienced, forward thinking insight on tourism, business events, destination development, and regenerative growth.Learn More
The Horizon Collective: Coming Soon
A professionally curated six week community for small town and rural tourism and events professionals to connect with peers, learn together, and gain clarity through shared insight and expert guidance.Learn More
Contact Anna Look
As a business events and tourism professional with over 25 years of European and Canadian expertise, I am a guide, compelled to learn and share knowledge, bringing the best out in people.
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