Helping destinations and communities see further.
A summary of the services I offer to destination marketing and management organizations, municipalities, regional districts, economic development bodies, meeting venues and hotels — from grassroots tourism development to business events attraction strategy and everything in between.
Thirty years in tourism and business events across the UK and Canada has given me something rare — a view of the whole ecosystem. I've worked inside destination marketing and management organisations, alongside economic development teams, in council chambers, and across communities of every size and stage.
That breadth is what I bring to every engagement. Whether you need someone to think strategically with you, coach your team, facilitate a room, or help your community find its story — I see the connections that others miss and I help you act on them.
Here's how we can work together.
One to One Coaching: Immersive
A three month coaching engagement that combines a full review of your current situation, a tailored tactical plan, and expert one on one support grounded in global tourism and events experience.Learn More
One to One Coaching: Focused Intensive
A focused three session coaching package for one specific goal, with practical strategic support, a clear plan, and a three month check-in to help turn progress into results.Learn More
Strategic Consulting
Tailored strategic consulting for destinations and tourism organisations that need deep, hands-on support to shape practical long-term strategies grounded in regenerative thinking and real-world implementation.Learn More
Workshops and Facilitation
A tailored workshop service for organisations that need engaging, well-prepared facilitation to align people, shift thinking, and move important challenges forward together.Learn More
Street Wisdom Walkshop
A three month coaching engagement that combines a full review of your current situation, a tailored tactical plan, and expert one on one support grounded in global tourism and events experience.Learn More
Speaking
Speaking engagements for conferences and leadership events that bring experienced, forward thinking insight on tourism, business events, destination development, and regenerative growth.Learn More
The Horizon Collective: Coming Soon
A professionally curated six week community for small town and rural tourism and events professionals to connect with peers, learn together, and gain clarity through shared insight and expert guidance.Learn More
Contact Anna Look
As a business events and tourism professional with over 25 years of European and Canadian expertise, I am a guide, compelled to learn and share knowledge, bringing the best out in people.
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Thank you so much Anna…..for everything!!!! It was such a great session and the team really got so much out of it and I think it has really set the tone for our year!!!!! There is a more palpable enthusiasm in the team. You are brilliant as always!!!
Terri Nielsen
VP, Destination Management | Discover Saskatoon
Thank you so much for the last two days. Not only did I gain valuable ideas and insights, but the mornings also felt like great team bonding/development sessions!
Whitney Stobee
Manager Business Development | Discover Saskatoon
This project has reinforced that we’re heading in the right direction with our USA market strategy. Your deep understanding of Liverpool City Region, its DNA, and our long-term goals has been invaluable. Despite different time zones, collaboration felt seamless—proof of how brilliant you both are! Looking forward to revisiting this in the future.
Lisa Owen
Head of Business Tourism | Liverpool Convention Bureau
Anna’s webinar for the Destination Enhancement Programme in Colombia set a high standard for the series. The content and delivery were greatly appreciated, providing tactical, actionable insights that truly hit the mark. The case studies brought key concepts to life, making the session both engaging and practical...
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Sharon Ashton
Senior Manager, Knowledge and Legacy | ICCA (International Congress and Convention Association)
Anna, thank you very much for your generous collaboration during my time with Meetings Calgary. While our hockey teams may be strong competitors, our discussions were always about the bigger picture and driving mutual success. The Business Events team under your leadership was professional, innovative and creative which usually translated into success for Explore Edmonton. Excited you will be carrying the power of Business Events forward!
Dave Schlanders
Former Executive Director at Meetings and Conventions Calgary
Anna it was a pleasure working with such a leader and community builder. Thank you for all that you have done.
Malcolm Bruce MSM, ID.C CEO Edmonton Global
Hey Anna, thanks so much for the Street Wisdom workshop. It's given me some perspective of some struggles I'm facing and I'm hoping that the streets will give me more insights over the next few weeks.
Logen Lanka |
I help businesses kickstart their online brand & marketing | MBA (2025) | Ex-Head of Lifecycle Marketing for GoDaddy's & Shopify's largest competitor
Anna is a true professional whose experience, sales skills and passion make a tremendous difference for the organization she partners with and their clients.
Cassandra Zerebeski,
Executive Director, Destination Silver Star (DMO).
Initially we contracted Look Ahead Consulting to execute our Business Events Attraction Strategy. Our organization was confident that Anna would be a good fit due to her reputation of being a strategist and her background in business events attraction. Shortly after the contract began, we quickly realized that Anna brought so much more and would curate tangible success for our region through her methods...
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Terri Nielsen: Tourism Director
