Making a ‘Business Events’ attraction strategy simple.
A summary of the services I offer to destination marketing and management offices, municipalities, regional districts, meeting venues and hotels looking to establish a business events attraction strategy, or adapt and evolve an existing one.
- Business plans
- Strategic alliance roadmaps
- Associations and destinations partnership building
- Economic sector strengths aligned event attraction strategies
- Ambassador network creation strategy
- Business event prospecting techniques
Adaptation & Evolution:
- Positioning business events as a catalyst for long-term economic development and social change for communities.
- Business Event roadmap creation.
- Strategic positioning of business events to generate national and global spotlights on innovation attracting foreign direct investment and talent.
Overwhelmed by the time commitment of strategy management?I guide and simplify, thriving when collaborating on complex business event strategies.
Not sure how to get your sales team to the next level?I energize and inspire, maximizing flow, recognizing potential, and developing teams beyond the imaginable.
Perplexed by the complexity of business event attraction?I offer sage insights and perspective, helping you vision clearly and achieve big in business events.
Expanding into business event acquisition?I create simple visions, inspiring ‘what if’ thinking and dynamic action to help you form a plan, keep on track, evaluate results, and course adjustment.
Contact Anna Look
As a business events and tourism professional with over 25 years of European and Canadian expertise, I am a guide, compelled to learn and share knowledge, bringing the best out in people.
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Not sure how to get your sales team to the next level?
I energize and inspire, maximizing flow, recognizing potential, and developing teams beyond the imaginable.