Blog #17: Let’s get practical and tactical about regenerative events

This blog is part two of my Event Evolution: Towards a Sustainable Future miniseries. If you missed the first one, you can read it here. In it, I share my framework for Destination Marketing Organisations to create sustainable, regenerative events. It’s a framework that shows how simply making small tweaks to your current planning process can have you well on …

Blog #16 Event Evolution: Towards a Sustainable Future

If climate change is close to your heart and business, you’re buzzing with the knowledge we need to take action.  But with information overload, seemingly ever-changing advice, and work continuing to pile up, you panic. There’s so much to do you don’t know where to start, so you don’t start at all. It’s overwhelming.  I felt the same way.  I’ve …

PODCAST – Business events and their role in economic development

 Anna Look of Look Ahead Consulting spoke with Economic Development Matters about the role business events play in economic development and investment attraction, as well as the latest trends and shifts that are happening in the business events sector. WHAT IS ECONOMIC DEVELOPMENT MATTERS / EDMONTON GLOBAL? Economic Development Matters is a podcast presented by Edmonton Global, the economic …

Blog # 9 Summer lovin’ in Lanzarote…kind of

I’m not one for FOMO (fear of missing out) but in the past few days, that’s precisely what I’ve had. Last week, NECSTouR and SPEL-Turismo Lanzarote have hosted a three-day gathering called Empowering Destination Leaders to Deliver Sustainability. The event focused on three major common challenges to tourism destinations: reducing seasonality, measuring tourism carbon footprint and fostering tourism’s climate action. …

Blog #7 – The Tale of Two Tech Cities

Today is part one of a two-part blog on a subject very close to my heart. Over the last few years, I had the good fortune of making strong bonds with two meetings industry veterans. I’ve learned, collaborated and commiserated in the depths of the pandemic shutdowns with these two lovely ladies but never met them in person. Before introducing …