Some challenges require more than a coaching conversation. They require someone who can come in, understand the full picture, and help you build something that lasts.
I work with destination marketing organisations, economic development bodies, regional tourism agencies, and municipalities on strategic projects that move the needle. Past projects have included business events attraction strategies, tourism development frameworks for communities finding their footing, Impact and Legacy Roadmaps, and market entry strategies for destinations ready to compete on a bigger stage. Clients have ranged from cities across Canada to regional growth platforms in the UK.
My approach is grounded in regenerative thinking — the belief that tourism, done well, should leave people, places, and communities stronger than it found them. That lens shapes every strategy I build, from the questions I ask at the start to the recommendations I make at the end.
A strategy is not a document. It is a journey. I don't hand you a report and walk away. I work alongside you step by step, checking in, adjusting, and making sure what we are building together is actually taking root. You are never left to figure it out alone.
Every project is scoped individually. There is no off the shelf solution here — just rigorous thinking, honest advice, and a clear path forward built around your specific context and goals.
If you have a challenge that needs serious strategic attention, I would love to hear about it.
